What is Traditional & Complementary Medicine (T&CM)?

The World Health Organization (WHO) defines Traditional and Complementary Medicine as a merged combination of terms as outlined below:

Complementary medicine (CM) – The terms “complementary medicine” and “alternative medicine” refer to a broad set of health care practices that are not part of that country’s own traditional or conventional medicine and are not fully integrated into the dominant health care system. They are used interchangeably with traditional medicine in some countries.

Traditional medicine (TM) – Traditional medicine has a long history. It is the sum total of the knowledge, skill and practices based on the theories, beliefs and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness.

Traditional and complementary medicine (T&CM) – merges the terms TM and CM, encompassing products, practices and practitioners.

Are you a government body?
No, the SoulAdvisor Foundation is a non-government, not for profit organisation.
How does your not-for-profit model work?
Our Founder, Elain Younn, has in the first instance funded our purpose driven, not-for-profit model. The commercial side of the business was launched in May 2020 and 20% of profits will fund the Foundation activity ongoing. The following infographic depicts how we will work.
Are you “anti” conventional medicine?
Absolutely not. We firmly believe conventional medicine plays a critical and vital role in the prevention of disease, as well as improving, maintaining and healing people’s health. The role we play is to complement conventional medicine by providing people with a better understanding of their health choices, including T&CM. By doing so, we aim to contribute to the reduction of the world’s most prominent non- communicable diseases.
Why did you pick the specific non-communicable diseases?
The World Health Organization reports that each year, 70% of deaths worldwide (and 80% in developed countries) is due to non-communicable diseases including heart disease, cancer, diabetes/ obesity, stroke and lung disease.

Given the brevity of these statistics and the evidence from global research on the benefits of T&CM in the prevention and healing of these non-communicable diseases, it is our purpose to facilitate education, research and public awareness of this for the benefit of people’s health choices and society at large.

Why do you focus on evidence-based therapies?
The SoulAdvisor Foundation is committed to working with tertiary institutions, research facilities, hospitals, global T&CM associations and the sector at large to present empirical evidence of the benefits of T&CM to support the public’s health and wellness overall in line with the our overriding objective to reduce the prominence of the world’s greatest killers – non-communicable diseases.
What is your relationship with SoulAdvisor?
The SoulAdvisor Foundation owns SoulAdvisor, launched to the market in May 2020. In a world first, this digital platform seamlessly connects consumers with professional T&CM practitioners across the globe.

20% of profits made from SoulAdvisor will be invested back into the SoulAdvisor Foundation to fund research and education and raise professionalism and understanding of the T&CM industry in key, evidence based modalities including:

  • Nutrition
  • Yoga
  • Chiropractic
  • Osteopathy
  • Acupuncture
  • Massage
  • Hypnotherapy
  • Traditional Chinese Medicine
  • Physiotherapy
  • Aromatherapy
  • Qigong
  • Tai chi
  • Naturopathy
Do you have a corporate governance model?
Yes, we do. As a registered charity in Australia with the ACNC, we have a Board of Directors and governance model. You can read more about this here