About Us


Welcome to our growing global community of traditional & complementary medicine (T&CM) professionals, advocates, educators and learners. Our purpose is to be a global facilitator of health and wellness through access, education and advancement of T&CM.

Founded in 2019, the SoulAdvisor Foundation is a non-government, 100% not-for-profit organisation. In the T&CM industry, we are proudly the first of our kind approved and registered by the Australian Charities and Not-for-profits Commission.

We support conventional medicine and are committed to complementing each other. Importantly, we believe every individual is unique, and requires professional support for their wellness needs in our complex and fragmented global healthcare landscape.

What is traditional & complementary medicine (T&CM)?

The World Health Organization (WHO) defines T&CM as the merging of the terms traditional medicine and complementary medicine.

Complementary medicine refers to a broad set of health care practices that are not part of a country’s own traditional or conventional medicine and are not fully integrated into the dominant health care system.

Traditional medicine has a long history. It is the sum total of the knowledge, skill and practices based on the theories, beliefs and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness.

The WHO reports that 70% of deaths worldwide (80% in developed markets) each year are due to the following prominent non-communicable diseases:

  • Heart Disease
  • Cancer
  • Stroke
  • Diabetes / Obesity
  • Lung Disease

T&CM is an important and often underestimated health resource with many applications, especially in the prevention and management of non-communicable or lifestyle-related chronic diseases, and in meeting the health needs of ageing populations in the 21st century according to the WHO.

Our vision is to contribute to the prevention and healing of these diseases through evidence-based research as well as raising public awareness and knowledge of the many benefits of T&CM.

We believe people across the world have the right to make informed decisions about their health and well-being. We hope that our efforts can provide a forum for further inquiry and discussion for the public with respect to choices available based on their own needs.

References: WHO, “Traditional, Complementary and Integrative Medicine”


To contribute to both the prevention and healing of the world’s most prominent non-communicable diseases through education, research and raising public awareness of the benefits of T&CM.


To be a global thought leader of T&CM research that raises public awareness through the unification of our international community of key stakeholders.


Trustworthy, Purpose-Driven, Global, Inclusive, Transparent, Accessible, Leadership


SoulAdvisor Foundation - Infographic